Degree
Master of Science (M.Sc.) in Business Administration

Standard period of study
4 semesters/2 years

Start of studies
winter and summer semester

Admission requirements
Information on the admission process

Further documents
Examination regulations, program structures, module guides...

Long-term business success requires sound decisions and the integrated management of market and business processes based on reliable analyses. The Master's program in Management and Marketing provides students with in-depth, practical management and marketing skills to optimally prepare them for the demands of modern professional fields. The program focuses on the following topics:

• Customer and Product Management
• Holistic Business Management
• Consumer Behavior Theory
• Leadership and Productive Deployment of Employees
• Process and Quality Management
• Strategic Controlling
• Marketing Models and Applications
• Empirical Methods of Data Collection and Analysis

In the digital age, our students develop key competencies in Management and Marketing:

• to make sound business decisions based on empirical data and analysis,
• to develop, evaluate, and implement evidence-based measures,
• to apply modern concepts for analyzing and designing organizations and for the targeted management of markets and customer relationships,
• to use controlling instruments to manage success and resources,
• to independently apply methods of data acquisition and analysis for systematic decision support,
• to analyze and solve complex problems involving the interaction of people and digital systems.

• Block system with compact teaching, learning, and examination phases
• Mobility window for easier integration of study abroad periods
• Interdisciplinary elective options
• Research-strong professors
• Regular inclusion of practical topics and partners
• Direct contact with attractive employers
• Study location: Duisburg campus
• Numerous international partnerships (International Office)
• Professional study organization and advising

The Master's program reflects the increasing importance of evidence-based decision-making in Management and Marketing in the digital age. Our students are systematically prepared to succeed in both analytically oriented and application-based professional fields. Particular emphasis is placed on combining management skills, marketing expertise, and methodological decision support. This specialization qualifies graduates for demanding positions in areas such as Marketing, Sales, Corporate Planning, Controlling, Strategy Development, Management Consulting, and other service sectors. Furthermore, the empirical and analytical skills acquired open up attractive career prospects in data-driven fields. Students are also prepared for academic careers at universities or positions in non-university research institutions.

Schedule a consultation appointment!

Dr. Wanja von der Goltz

wanja.vondergoltz (at) uni-due.de

+49 (0)203 379-1793