The department "Management and Marketing" includes the following chairs:
- Marketing (Prof. Jost Dr. Adler)
- Service Management and Retailing (Prof. Dr. Gertrud Schmitz)
- Human Resource Management (Prof. Dr. Margret Borchert)
- Organizational and Personnel Economics (N.N.)
With the help of economic and behavioral research approaches, the department of Management and Marketing analyzes trend-setting problems in the fields of service management, human resource management, organization and marketing. The results are equally based on deductive and inductive research methods. The complementary application of both proceedings depends on the department's strong commitment to both quantitative and qualitative empirical research.
Among others, the department focuses on the following fields:
- Accomplishment of information and uncertainty problems in purchase and management processes,
- Coverage and supervision of employee performances in contact with customers,
- Marketing for industrial services,
- Diffusion of innovative network-effect goods,
- Service engineering,
- Virtual working and learning in project-based networks,
- International human resource and company development in small and medium-sized service businesses,
- Measurement and creation of innovative corporate cultures,
- Corporate retirement plans as an instrument of employee retention,
- Success measurement of human resource controlling.
